Case in point: Allison Michels, a training manager for Yammer (now part of Microsoft), won her job on account of a single blog post. She writes:
Can writing a blog post change your life? Allison Michels, a training manager for Yammer, is a testament to the power of social media. Having a point of view and expressing it got her a job.
In a previous role with another company, Allison fell in love with Yammer. She saw its potential to connect people throughout the workplace, and collaborate in new and ever-easier ways. A higher-up disagreed, and the use of Yammer was terminated.
Allison loved her job, but she was saddened by the managerial decision. She took her disappointment to the blogosphere. On her blog, “Doing More,” Allison ranted about the shortsightedness of the manager’s decision. Allison’s bold stance caught the attention of David Sacks, Yammer’s founder and CEO. In a tweet to Allison, he wrote: “You seem like an enthusiastic employee whose work is being underappreciated. Do you want to come work for us?”
From a professional point of view, the decision was simple. But the moment in her personal life was not: Allison and her husband had just bought a house on the East Coast; Yammer is based in San Francisco.
In her own words, Allison shares how an openness to life’s surprises, along with some social media savvy, can make work-life integration an excellent adventure.
Read the whole article.
At The Ladders’s blog, you can find examples of workers who were helped by blogging and others who were hurt. A success story:
As you cite critical sources and make intelligent, important observations, your personal blog augments your position within your company and promotes your company. You never bash your company. You can be yourself and be authentic. James P., a salesman, asked for permission from his company to comment on his business travels and business adventures as a technology sales consultant. Customers love the funny, idiosyncratic stories. James says, “My blog has been a business generator for the company and earned me four speaking engagements on behalf of the company and four speaking engagements locally that were sponsored by local sales networking organizations. I can’t believe it. It’s made me kind of recession proof in my career!” His first book is being self-published, and his company uses him to teach and train all new sales personnel.